供稿，摄影：市场营销系

    应公司市场营销系的邀请，2016年6月2日，美国伯明翰阿拉巴马大学的盛仕斌教授于下午来到主楼317会议室进行了题为“Innovative or Imitative Entrepreneurial Strategy? The Contingent Role of Institutions” 的学术报告，报告会由公司市场营销系教学主任马宝龙教授主持。公司市场营销系教师，以及市场营销方向的博士生和硕士生20余人参加了此次报告会。

    盛仕斌教授以国内企业的创业活动为背景，就创业型企业的战略选择展开了生动的讲解。首先，盛教授将企业创业战略中的模仿战略和创新战略进行了区分，并以国内企业的外部环境为例，深入浅出地分析了法律环境、政策环境、市场发展状况三个环境因素分别对创新型企业和模仿型企业在企业业绩表现方面的影响。其次，盛老师向大家讲解了如何利用公开数据设计研究，并结合自身的研究向大家分享了经验。报告会上，盛老师与同学们积极互动，就报告中的问题进行了深入的讨论，并引导同学们进行思考，同学们踊跃提问，盛老师都悉心的一一作答，特别是对HLM模型、OLS模型等模型方法的应用背景和应用条件进行了阐述。

盛世斌教授简介：
    Dr. Shibin Sheng is Professor of Marketing at the University of Alabama at Birmingham. Dr. Sheng received a Ph.D. in Marketing from Virginia Tech and BS in Mechanical Engineering from Tsinghua University, China. Dr. Sheng’s research interests include pricing, market channels, marketing strategy in emerging markets, and institutional theory. He has published numerous papers in leading marketing journals such as Journal of Marketing, Journal of Operations Management, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Industrial Marketing Management, Journal of Business Research, Marketing Letters, and others. He has presented his work at numerous international conferences. Dr. Sheng is currently serving in the editorial board of several international marketing journals. Dr. Sheng is currently a visiting professor at Beijing Institute of Technology.

（审核：颜志军）