报告题目：When Win-Win Negotiation is not the same than Happy-Happy Negotiation: Practical consequences

时间：2023年11月4日（星期六）上午09:30-11:00

地点：良乡校区文萃楼二层圆形报告厅

报告人：Julio Urgel Varela

报告人简介：

Julio Urgel Varela is a full professor of Finance and of Negotiation at IE Business School (Madrid) since 1989. He has held different academic and managerial responsibilities at this School where he was the Dean in 1994-2000, when IE consolidated its international reputation.

Prof. Urgel is also Senior Advisor of EFMD (Brussels) since January 2015. Currently his advice is focusing on leading a project for development of Cuban professors and higher education institutions in management. He was Deputy Director General, Operations and Quality, of EFMD (Brussels) in 2012-15. Previously, since 2001, he was its Director of Quality Services, the department in charge of the EFMD international accreditations. One of them, EQUIS is the institutional accreditation system chosen by leading international business schools in all five continents. EPAS is the rigorous and demanding international degree programme accreditation of EFMD.

He is Telecommunications Engineer (1979) from University of Madrid, MBA (1982) from IESE Business School, and Doctor of Business Administration (1991) from Harvard University. He has been visiting professor and guest speaker at several international institutions and events, often acts as advisor or mediator in complex negotiations, and is an active consultant in mergers and acquisitions. In addition, his advice as an expert in the management and quality improvement of higher education institutions in business is internationally demanded. Prof. Urgel is a member of the Board and/or an Advisor of several business schools around the world.

报告内容简介：

We will learn that there are two different types of negotiation from a structural point of view, each requiring a different approach to negotiation. We will discuss how to detect which of these types of negotiation are we facing in practical situations, how to approach them and why.

（承办：管理与经济学院）