时间：4月25日（星期二）上午10点

地点：主楼418会议室

报告内容简介：

Augmented Reality (AR) is emerging as the next-generation display with the ability to integrate computer-generated content and the real world in real time. Through the lens of attention theories, this study investigates the interplay between information provision channels (AR glasses vs. mobile phones) and information types (i.e., information dependency on physical context and information complexity) on worker performance. The field experiment conducted in the context of aircraft maintenance reveals that workers who follow instructions shown on AR (compared to mobile) achieve higher work attentiveness. Moreover, the effects of AR on work performance are moderated by information type. When the instructional information is more dependent on the physical context, AR is more effective in improving work performance. However, when the information becomesmore complex, the superiority of AR in enhancing work attentiveness and performance is weakened. This work contributes to IS and HCI literature by revealing the value of AR in industrial organizations and the boundary conditions for which AR affects worker performance.

报告人简介：

易成，清华大学经济12BET管理科学与工程系副教授。获得新加坡国立大学信息系统专业学士和博士学位。主要研究领域为电子商务，人机交互，网络消费者行为，智慧教育等。多篇学术论文发表于信息系统领域国际和国内高水平学术期刊如Information Systems Research，Production and Operations Management, Journal of Management Information Systems，《管理世界》，《中国管理科学》等。主持和参与多项国家自然科学基金项目，是国家优秀青年科学基金获得者。多次获得中国管理科学年会优秀论文奖、中国管理学年会优秀论文奖、中国信息经济学优秀成果奖、国际信息系统协会人机交互研讨会最佳论文奖等。目前担任信息系统领域国际期刊MIS Quarterly, Electronic Commerce Research和Electronic Commerce Research and Applications的副主编。

（承办：管理工程系、科研与学术交流中心）