题　目：Corporate Social Responsibility – a Western concept or a Global one?

主讲人：Ray Loveridge 教授  英国牛津大学

时　间：2010年9月29日下午 2:00

地　点：主楼317

主讲人简介：
　　Ray Loveridge is a Leverhulme Research Fellow at Saïd Business School. Currently he pursues a number of projects reflecting his interests in multinationals, comparative management, knowledge management and professionalisation. Recent books resulting from his research include Information Technology in European Services (1990) and Internationalisation: Process, Context and Markets (1998). Loveridge began his career in aircraft engineering before entering academe through appointments at the London School of Economics and then London Business School. Previously he had gained the PPE Diploma at Ruskin College, Oxford, an Economics Tripos at Churchill College, Cambridge and an MSc at the London School of Economics. The University of Cambridge awarded him a LittD (Doctor of Literature) in 2001 for his published contributions to scholarship in business management.

内容简介：
　　Over the last 30 years the number of reported disasters arising out of MNC activities and involving civil losses has risen. The spread of CSR has been seen by some observers as representing self-correcting constraints on the spread of free marketization. It is often bracketed with the movement towards Base of the Pyramid Marketing and Social Entrepreneurship. All provide a so-called Third Way in which the market can be seen to provide solutions for problems regarded in the past as ‘market failures’. Without the threat of external sanctions the pressure of short-term financial markets will always outweigh the costs of effective managerial monitoring. The social protest movements that brought about the widespread adoption of CSR strategies by Western corporations will not have a lasting effect on MNC behaviour without legal enforcement at national, regional or global level. In any case the ideal standards set by global auditing intermediaries are those of Western cultures and are likely to require translation in moving between different national institutional contexts.

（承办：应用经济系）