题　目：PRAGMATIC WEB or Web 3.0–putting semiotics into web applications

主讲人：刘科成教授   英国瑞丁大学

时　间：9月7日晚18：40-20：00

地　点：主楼418

主讲人简介：

　　Dr. Kecheng Liu, Fellow of the British Computer Society, is a full professor in Informatics, and Director of Informatics Research Centre, Henley Business School, University of Reading, UK. He has published over 150 papers in journals and conferences, and serves in editorial boards of several journals. He has chaired conferences, wrote 1 and edited 7 books in the field of informatics and organizational semiotics. He has been responsible for several research projects, including as principal investigator for over £2M from the British Research Council EPSRC and a similar amount from European Union and the British government funding bodies. The research projects include semiotic methods for systems integration, autonomic computing and self-evolving systems, agents for personalization in intelligent buildings, pervasive intelligent working spaces, intelligent systems for through-life performance of building services, and legacy systems migration and web-based CRM. He currently is Doctorate Supervisor at Beijing Institute of Technology and Visiting Professor at Beijing Jiaotong University. He is Director of Masters programs in Informatics, including one Ph.D and MSc program delivered in Beijing Institute of Technology.

内容简介：

　　Web technology has been bringing great benefits to social, economic and other aspects of our life. Recently the emergence of semantic web, typified by Web 3.0, has aimed to enhance the effectiveness of human communication, by assigning information well-defined meaning. Persian semiotics stresses the interplay between syntactics, semantics and pragmatics; and advocates that human “information-processing” is by virtual a semiosis. Organizational Semiotics places great emphasis on studying the effect of using information in social and business contexts. Information retrieval by matching every concept with an URI, as it is featured in semantic web, can only be part of information-processing; and effective use of information in business applications has to rely on pragmatic aspect of information. In our work, we propose a Pragmatic Frame for information representation, which consist of a number of essential elements such as: agents, purposes, communicative acts, roles, norms and responsibilities. One of the promising areas of application is that Pragmatic Frame can be used in connection to service oriented architecture for the development of quality information systems.

（承办：管理科学与工程系）