题目：Alliance Portfolio Configuration and Firm Performance: A Study of Resource Ambidexterity in the Global Airline Industry
主讲人：李卅立 副教授（南卡罗来纳大学摩尔商学院国际商务系）
时间：2015年6月26日下午14:00
地点：主楼216
主讲人简介：
    李卅立教授是美国犹他州大学国际战略管理学博士，南卡罗来纳大学摩尔商学院国际商务系任副教授。此前曾在威斯康星州立大学密尔沃基校区卢巴商学院任教并评为终身教授、获美国犹他大学12BET核心课程的杰出教学奖，以及卢巴商学院MBA明星教授奖。李教授的研究主要集中在国际市场进入、科技管理和需求基础论，他的论文获得美国管理学年会的年度最佳论文。其对中国企业的研究中心为政府对公司上市绩效的影响、产业集群和开发式创新对企业绩效的影响。
内容简介：
    Building upon resource-based and ambidexterity research, we address the following questions: (a) What are the performance consequences of balancing revenue growth and cost reduction at the alliance portfolio level, and (b) how is that balance-performance relationship conditioned by strategic attributes of alliance portfolio configuration? Our hypotheses are tested with data on firms from the global airline industry over the period 1994 to 2008. We find that the balance between product market extending and efficiency improving partner resources accessed through alliance portfolios helps improve firm performance. Our results also show that the balance will be less beneficial for firms when they access a broad resource scope per partner in the alliance portfolio.


（主办：市场营销系）