题目：How to conduct research and publish high-level research paper
主讲人：Jennifer Shang 教授（美国匹兹堡大学）
时间：2015.05.22 上午10:00----11:30
地点：主楼418
主讲人简介：
    Jennifer Shang是美国匹兹堡大学Katz商学院教授，是运作管理和营销领域的国际知名专家。主要研究领域为供应链和服务性组织系统的规划、综合商业系统的设计与评估、调度和控制、定价和收益管理、商务分析、医疗管理、多准则决策等。在管理领域的国际顶级期刊Management Science (MS), Information Systems Research (ISR), Marketing Science, Journal of Marketing, European Journal of Operational Research (EJOR), International Journal of Production Research (IJPR), IEEE Transactions等发表研究论文50余篇。
内容简介：
    This report on detailed requirements will be covered in the talk to help your paper publication with TOP journals as well as with other world journals.
    (1) The planning, scheduling and control of systems in supply chain and service organizations. She develops theoretical and heuristic approaches to improve the productivity and quality of business decision and process, and to address corporate social responsibility;
    (2) Pricing and Revenue Management. She works on pricing, product bundling, e-commerce, and online market structure;
    (3) Business Analytics. She explores large data sizes, huge noise, and predicts rare events;
    (4) Healthcare management. She addresses the inefficiency and excessive cost issues in the US healthcare system. She also examines hospital overcrowding issues and develops coordination mechanism for various departments within the hospital.
    (5) The multi-criteria decision making–an inter-discipline focus on operations, marketing, finance and MIS interactions. She applies Data Envelopment Analysis (DEA) technique to measure the relative efficiency of operating units with similar goals and objectives. Analytic Network Process (ANP) and other Multi-Criteria Decision Making (MCDM) tools are employed to make decisions under complicated business environment;
    (6) Design and evaluate integrated business systems.


（主办：管理科学与工程系）