题目：Consumer Choice of Green Electricity
主讲人：马春波博士(西澳大利亚大学)
时间：2013年11月1日（星期五）上午10:00
地点：主楼六层会议室
主讲人简介：
    马春波任教于西澳大利亚大学农业及自然资源经济学院 (2009至今)。美国伦斯勒理工学院（Rensselaer Polytechnic Institute）经济学博士（2007）。2007-2009年美国密歇根大学(University of Michigan)从事博士后工作，重点研究中国电力市场。2009年加入西澳大利亚大学。在澳大利亚获资助主持政府及企业多项学术研究项目，包括澳洲自然科学基金(Australian Research Council)的发现基金(Discovery Project)。2012年获得澳洲杰青(ARC DECRA Fellow)致力于研究澳洲太阳能发电市场。2013年成为全澳洲六个青年学者之一获得澳洲科技工程学院(Australian Academy of Technological Sciences and Engineering)授予的低碳煤科技Fellowship，从事低碳能源相关研究。目前主要研究方向新能源市场及政策分析，中澳电力市场及政策分析，环保消费行为分析，非市场评估，以及中国能源经济。
内容简介：
     The Australian National Green Power Accreditation Program is a market-based program aiming to encourage voluntary consumption of green electricity. Despite the empirical evidence of consumers’ high willingness to purchase green products from hypothetical surveys, the actual penetration rate of green electricity products has been quite low. This study uses a choice modelling approach to find out if there are specific features of the products that the public like or dislike. In our study, we use a slightly modified online interface that mimics this real market environment, but extends the number of attributes that are used to describe the product. And the actual penetration of green power into the electricity market relies on consumers’ willingness to purchase green power products as well as their commitment levels (eg. 10% vs. 100% green electricity). The paper will report on market shares of the three green products under differing price premier, and the level of market commitment in terms of the amount of green electricity signed up to.