时间：2019-7-8（周一）上午10:00

　　地点：主楼317

　　报告人：赵霞 助理教授 佐治亚大学

　　报告题目：Platform Compatibility and Developer Multihoming

　　报告摘要：

　　The competition between technological platforms often evolves around the ecosystems of the platforms. A platform makes itself compatible with other platforms in order to attract more developers on board and provide a larger number and variety of apps to users. This study investigates how a platform’s compatibility strategy impacts the developers’ multihoming decisions, exclusive app contribution decisions and performance using a large data set collected from the app stores of the two largest web browsers, Chrome and Firefox. The results show that after Firefox introduced a platform compatible strategy, a larger number of developers with a small user base on their primary platform (Chrome) multihome to Firefox. The platform compatibility strategy also encourages multihoming developers with a small user base on Firefox to develop exclusive apps for Firefox, and weakens the negative effect of market competition on exclusive app development. Moreover, we find that platform compatibility strengthens the positive relationship between multihoming developers’ app performance across platforms and the moderating effect is weaker for exclusive apps.

　　报告人简介：

　　赵霞教授任职于佐治亚大学（University of Georgia），博士毕业于德州大学奥斯汀分校，本科和硕士毕业于清华大学。赵霞教授主要研究方向为电子商务、在线市场、IT战略、电子健康等领域，在Information Systems Research、Production and Operations Management、Journal of Management Information Systems等国际顶级期刊发表多篇论文。

　　（承办：管理工程系、科研与学术交流中心）