题 目：How to Design Analytic Questionnaires for Matching Research Purposes?
主讲人：Dr. Wenbin Guo （La Trobe University of Australia）
时 间：12月11日 14: 00
地 点：主楼418会议室
主讲人简介：
Dr. Wenbin Guo, graduated from Tsinghua University, has been working in the areas of Marketing and Tourism and Hospitality for many years, and has published papers on International Journal of Business Strategy, Journal of Tourism, Culture and Communication, and American Marketing Association Conference as well, thus won reputation in the international community of marketing and hospitality research.
内容简介：
Dr. Wenbin Guo chooses to present on “How to Design Analytic Questionnaires for Matching Research Purposes?” Based on various research projects in the field of Marketing, tourism and hospitality for years, in this seminar Dr. Guo will bring audience some of perspectives and understanding in designing better questionnaires for matching research purposes.