题 目：专利战略管理——来自法国的实践经验
           Strategic patent management : a French experience
主讲人：Liliana Mitkova副教授（巴黎东部马恩－拉瓦雷大学）
时 间：2012年11月9日 上午9：30
地 点：主楼418会议室
主讲人简介：
Liliana Mitkova has a PhD in Management Sciences from the University of Nice, France. She is an Associate Professor of Management and PhD supervisor in the University Paris-Est Marne la Vallée, France. She has conducted several empirical studies in large French industrial companies in different sectors (chemicals, pharmaceuticals, electronics, telecommunications, food, etc.). She is an author and co-author of several articles and books on patent management, technology transfer via licensing and industrial marketing both in French and international publications. Her current research interest is patent portfolios management in firms from the strategic, marketing and organisational aspects. She especially analyses the link between patent, innovation process and technology market. These links are studied through the prism of organizational arrangements made in companies to better protect and exploit patents. Mrs Mitkova has been a reviewer in several journals and has participated in scientific and organizing committees of international seminars.
内容简介：
The aim of patent management in firms is not only to enforce the legal monopoly but to introduce a strategic logic in which the patent is maintained as a fundamental resource of competitive advantage (access to the market, a source of revenue and especially a means of access to new technologies).The subject of this seminar is to explain the organisational arrangements in the different phases of patent management, as part of two main strategies: defensive (not open to the technology market) and offensive (via an active licensing policy). Insofar, the management of patents is analysed as an open system perspective which recognises the importance of external transfer of patent rights. From that point of view innovation process is considered as an open system that valuable ideas can come from inside or outside the company and can go to market from inside or outside the company as well. In such an open system, firms must be both sellers and buyers of intellectual property.The seminar will proceed in the following points: Management of patents: legal, strategic and marketing aspects, Key patent management strategies, Organisational arrangements for industrial property, The example of large French industrial groups.