题 目:New Service Innovation: Lessons Learned from the Hospitality Field
主讲人:Professor Robert Harington(University of Arkansas)
主讲人简介:
Professor Harington, graduated from Washington State University with PhD, has been working in the areas of Hospitality Service Marketing and Strategic Decision-making for many years, and has published papers and books in those fields, thus won good reputation in the global service marketing and strategic management community. Dr. Harrington has been working with international experience by teaching in not only in the States, also in Canada and Switzerland.
内容简介:
Professor Robert Harington prefers to talk on “New Service Innovation: Lessons Learned from the Hospitality Field”. By focusing on the hospitality research for years, Dr. Harrington will present some new results and conclusions from recent relevant studies.