题目： Social Ties and Entrepreneurial Performance: Moderated Mediating Effects of Entrepreneurship Type

　　主讲人： 盛仕斌 教授　

　　时 间：5月24日下午3点　

　　地 点：主楼422

　　主讲人简介：

　　盛仕斌博士现任美国伯明翰阿拉巴马大学市场营销学教授。盛博士本科毕业于清华大学，后在美国弗吉尼亚理工大学获市场营销博士学位。盛教授的研究领域集中于营销战略，营销渠道，新兴经济体的制度环境等。盛教授已经在市场营销和管理学的国际主流期刊上发表学术论文三十余篇，包括Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Operations Management, International Journal of Research in Marketing, Industrial Marketing Management, Journal of Business Research, Marketing Letters 等期刊。盛教授已多次获国际学术会议最佳论文奖。盛博士目前是多家国际学术期刊的编审委员会成员。

　　内容简介：

　　Despite increasing attention to types of entrepreneurial efforts, few studies explore their personal determinants or impacts on entrepreneurial performance. Drawing on institutional theory and entrepreneurship literature, this article examines the impacts of individual social ties on two types of entrepreneurial efforts, their relationship with entrepreneurial performance, and the contingent effects of the institutional environment. Archival data sets reveal that both business and political ties increase opportunity-based entrepreneurship, and business ties reduce, whereas political ties have no effect on, necessity-based entrepreneurship. The former relates positively to entrepreneurial performance; the latter shows a negative link, and both relationships depend on the institutional environment, in terms of policy transparency and fiscal transparency. These findings offer nuanced insights for literature and managerial practice.

　　（承办：市场营销系、科研与学术交流中心）