题目: Financing a Startup Retailer with Marketing Efforts

主讲人：万国华（教授，上海交通大学安泰经济与12BET）

时间：2018年3月21日上午10:00

地点：主楼六层会议室

个人简介：

    万国华现任上海交通大学特聘教授，安泰经济与12BET副经理，此前他在香港科技大学、澳门大学和纽约大学从事科研和教学工作。他在华中理工大学、上海交通大学和香港科技大学分别获得学士、硕士和博士学位。主要研究兴趣是供应链管理、服务运作管理，以及信息系统及管理，研究成果发表于Operations Research, INFORMS Journal on Computing和Mathematics of Operations Research等学术刊物，现任Production and Operations Management杂志的Senior Editor。

内容介绍：

    Financing a startup firm is always challenging, especially when the market is highly uncertain. In this talk, we study the problem from supply chain perspective and consider the supply chain with one supplier and one retailer (a startup), where the retailer sells to an uncertain market. The retailer is capital-constrained, and may need to either use bank loans or trade credits for both procurement and marketing, or use trade credits for procurement and bank loans for marketing. We study how the retailer should make the operational and financial decisions jointly, and how the retailer’s operational decision is influenced by the financial channel. Furthermore, given that a larger market share is desirable for the supplier, we study whether the supplier is willing to provide trade credits for the retailer’s procurement, and/or whether to lend cash to the retailer to fund the marketing effort.

（承办：能源与环境政策研究中心，科研与学术交流中心）