题 目：Constraining Opportunism in Buyer-Supplier Relationships: The Role of Micro and Macro Institutions
主讲人：盛仕斌副教授 University of Alabama at Birmingham
时 间：2011年12月27日 下午16:00-17:30
地 点：主楼418会议室

主讲人简介：

    盛仕斌，男，1996年毕业于清华大学，获工程学士学位和经济学硕士学位后留学美国，于2004年在Virginia Tech获博士学位。2004-2010年在Adelphi University任市场营销助理教授，2010-2011年任副教授，2011年8月起任University of Alabama at Birmingham 商学院市场营销副教授。近年来在Marketing Letters, Journal of Consumer Marketing, Journal of Marketing, Industrial Marketing Management等期刊发表论文20余篇，先后担任Journal of Business, Asia Pacific Journal of Management, Industrial Marketing Management等期刊审稿人。

内容简介：

    Using the transaction cost economics framework, the extant literature in the marketing channels has widely studied opportunism in the buyer-supplier relationship. However, this perspective has generally ignored the institutional environment constraining the buyer-supplier relationship, which is the fundamental determinant of transaction costs of market exchanges. In this study, we articulate the institutional environment in which the buyer-supplier relationship is embedded by identifying four institutions along with two dimensions: informal vs. formal and micro vs. macro. Empirical results from 445 matched Chinese buyer-supplier dyads reveal that the institutional forces not only directly mitigate the channel members' opportunism but also attenuate the positive effects of exchange hazards on opportunism. This study offers important implications for public policy and managerial practice.