题目：On and Off the Social Web—Connecting Online Social Networks to Offline Behaviors

主讲人：赵慷 博士 （美国爱荷华大学管理科学系）

时间：2017年6月14日（星期三）下午14:30

地点：主楼317会议室

主讲人简介：

    Dr. Kang Zhao is an Assistant Professor (tenure-track) of Management Sciences at the Tippie College of Business, The University of Iowa. His current research focuses on business analytics, data science, and social computing, especially the analysis, modeling, mining, and simulation of social/business networks and social media. His research has been featured in public media from more than 20 countries, such as BBC, Washington Post, Business Insider, Forbes, and New York Public Radio. He received an Early Career Research Award from Tippie College of Business in 2016. He also served as Chair for the INFORMS Artificial Intelligence Section 2014-2016.

内容介绍：

    The social web has revolutionized the way we interact with each other and with the world around us. Despite the increasing value of the cyberspace, what happens in the offline physical world is still very important nowadays. This talk will focus on what we would know about individuals’ offline behaviors by examining their activities in online social networks. I will cover several of my studies related to this topic, including online community participations and health outcomes, social media and college athletes recruiting, as well as information and behavior diffusions in viral events.

（承办：管理工程系，科研与学术交流中心）