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【明理讲堂2022年第52期】11-18美国佛罗里达大学邱凉飞副教授:Social Attention as Reference Points;Evidence from A Field Experiment

报告人:美国佛罗里达大学 邱凉飞 副教授

时间:2022年11月18日 上午9:30-11:00

会议号:腾讯会议550-433-080

内容简介:

Social trading platforms are growing rapidly in the digital economy.We investigate how changes in social attention,operationalized as the number of followers,affect traders’ performance and trading behaviors through a randomized field experiment on a leading cryptocurrency social trading platform.We find that traders who receive more social attention tend to trade more,use higher leverage, and achieve worse performance.The negative effects are stronger among traders who performed well prior to the increase in attention,consistent with our proposed mechanism of overconfidence.We also find a reference point effect of social attention in our context:the removal of the social attention that a trader has ready received does not reverse the effects of increased attention-instead,it leads to even worse performance.The negative effects are stronger among traders who performed poorly prior to the loss of attention,which supports our hypothesis about social attention as a reference point.Our study offers important implications for the desigen of social trading platforms and reminds traders and platform managers to pay closer attention to the interaction between social attention and trading decisions.

报告人简介:

邱凉飞,佛罗里达大学沃灵顿商学院信息系统与运营管理系副教授。2014年,他在德克达斯大学奥斯汀分校获得博士学位。他目前的研究重点是预测市场、社交网络和社交媒体平台、电信网络和信息系统经济学。他的多篇研究成果发表在知名学术期刊上,如Information systems Research、MIS Quarterly、Production and Operations Management、Journal of Management Information Systems、Decision Support Systems。他在2019年获得了INFORMS信息系统协会Sandy Slaughter早期职业奖和信息系统协会(AIS)早期职业奖。他的学术兼职有:MIS Quarterly编辑委员会副编辑、Production and Operations Management高级编辑、Decision Support Systems副编辑。

(承办:管理工程系、科研与学术交流中心)