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【明理讲堂2021年第4期】美国休斯顿大学Bauer商学院黄妮副教授:Preserving User Privacy Through Ephemeral Sharing Design

时间:1月11日(星期一)上午10:00-11:30

腾讯会议号:685 819 848

报告人:美国休斯顿大学Bauer商学院黄妮副教授

报告人简介:

黄妮现任美国休斯顿大学Bauer商学院副教授,Bauer研究员。黄教授2017年毕业于美国天普大学福克斯商学院管理科学系,获得管理科学博士学位,同年进入亚利桑那州立大学凯瑞商学院任信息管理系助理教授。在2020年加入休斯顿大学C.T.Bauer商学院被聘为副教授,同时获得终身教授职称。

黄教授的研究领域包括数字平台,在线教育,在线医疗,机器学习应用,人工智能商务应用,社交媒体和电子商务等。

黄教授目前担任国际信息系统顶尖学术刊物MIS Quarterly的副编辑。黄教授的研究曾在《Management Science》、《Information Systems Research》、《MIS Quarterly》、《Journal of Management Information Systems》、《Journal of the Association for Information Systems》、《Journal of Consumer Psychology》等众多国际顶尖学术刊物上发表。黄教授是多家科技创业企业和五百强的企业的学术和企业顾问,如腾讯电子竞技部,阿里巴巴达摩院,迈金科技,Summer社交,学堂在线,和美国电子商务公司Collage.com等。

报告内容摘要:

Communication cold-start problems are pervasive in privacy-sensitive settings. For example, due to privacy concerns, users of online dating platforms often refrain from voluntary sharing of sensitive personal information in the initial interaction stage. However, the lack of information sharing impedes trust building, further hurting their probability of securing matches in online dating due to information asymmetry. Considering the privacy-authenticity dilemma and the communication cold-start problem, we examined ephemeral sharing as a privacy-preserving mechanism to navigate the balance between users’privacy concerns and information sharing in the initial interaction stages in online dating. Ephemeral sharing refers to the digital design that once the information being shared by a sender is disclosed to a receiver for a relatively short period, it will be invisible and non-retrievable to the receiver in the future. In partnership with Summer, an online dating platform, we report a large-scale randomized field experiment with over 70k users to understand how ephemeral sharing influences users’information sharing behavior and their subsequent matching outcomes.

(承办:管理工程系、科研与学术交流中心)