2020年10月29日，【明理讲堂2020年第23期】有幸邀请到美国德克萨斯大学达拉斯分校Naveen Jindal12BET信息系统系陈建清教授为大家带来题为 ”Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions” 的学术报告，报告采用腾讯会议在线直播的形式。管理与经济学院部分领导、教师、硕博研究生等100多人参加了本次讲座，主持人为管理与经济学院技术及战略管理系李果教授。
在报告中，陈建清教授首先从搜索引擎广告、用户生成内容（UGC）以及平台商业模式三方面对当前平台经济研究领域的理论与重点进行了总体介绍，从而引出此次报告研究内容。该研究从苹果IBook与亚马逊Kindle Reader的实际竞合模式出发，通过构建一维与二维Hotelling模型，对两个在硬件与内容产品销售均存在竞争关系的平台的合作决策进行博弈分析。研究表名，当双方硬件产品价值差异较大或内容产品盈利空间较大时，两个平台会采取合作策略。并且，在合作情形下，双方的生产差异化增加，即双方分别在硬件与软件方面形成了一家独大的局面。此外，研究结果还给出了消费者剩余以及社会福利方面的管理启示。报告引起了老师和同学的极大兴趣，并展开了热烈的讨论和交流，反响热烈，受到了广大师生的一致好评！
附：陈建清教授简介
Jianqing Chen is a professor in information systems at the Jindal School of Management at the University of Texas at Dallas. He received his Ph.D. from McCombs School of Business at the University of Texas at Austin and his Bachelor and Master from Tsinghua University. His current research focuses are: (1) platform business models; (2) social media and user-generated content; (3) search engine advertising; and (4) supply chain risk management. His papers have been published in top academic journals across different fields, including Information Systems Research, MIS Quarterly, Management Science, Journal of Marketing Research, Journal of Marketing, Production and Operations Management, and Journal of Management Information Systems. He received ISS Sandra A. Slaughter Early Career Award of INFORMs in 2016 and won Dean’s Award for “Outstanding New Scholar” in 2019. In Tsinghua, he received the highest student honor --- Tsinghua Top-Grade Scholarship. He received the Best Paper awards for the Fifteenth Conference on Information Systems and Technology (CIST) in 2010 and for the China Summer Workshop on Information Management (CSWIM) in 2007, 2012, and 2015. He is currently an Associate Editor of Information Systems Research, a Senior Editor of Production and Operations Management, and an Associate Editor of Journal of Electronic Commerce Research and Business & Information Systems Engineering. He co-chaired CSWIM 2016, and co-chaired E-Business Cluster of INFORMs in 2013 and co-chaired Information Systems Cluster of INFORMs in 2014. Currently, he is the president of the E-Business section of INFORMs.
