吕高燕

吕高燕，博士生导师，12BET管理科学与物流系特别副研究员，研究兴趣为平台，双边市场，R&D，供应链金融，绿色供应链。博士毕业于北京大学光华12BET。于国内外顶尖杂志如Management Science, Production and Operations Management, 管理科学学报等发表文章十余篇，主持国家自然科学基金一项。

部分论文发表

Huang, Peng, Gaoyan Lyu, and Yi Xu. "Quality regulation on two-sided platforms: Exclusion, subsidization, and first-party applications." Management Science 68.6 (2022): 4415-4434.

Gaoyan Lyu，Wei Wang, Lin Tian. Exclusion or Subsidization?  A Competitive Analysis of Quality Regulation Strategy for Two-sided Platforms. Production and Operations Management (2024).

Gaoyan Lyu, Huaqing Hu, Guomian Zhuang, Xiyang Chen. C2M strategies on an e-commerce platform under brand competition. Transportation Research Part E: Logistics and Transportation Review, 177, (2023).103184.

胡华清，吕高燕*，陈剑，面临制造商入侵威胁时的网络零售商经营模式选择：分销，平台还是混合？管理科学学报，正式录用(2023).

Hu, H., Gaoyan Lyu*., Cheng, T. C. E., & Zhan, Y. (2023). Reselling, consignment or In-Marketplace selling Mode? Competitive strategy for E-tailers to counteract online third-party marketplaces. Transportation Research Part E: Logistics and Transportation Review, 176, 103190.

Wang Wei, Gaoyan Lyu*. Sequential product positioning on a platform in the presence of network effects. International Journal of Production Economics (2020): 107779.

Wang Wei, Gaoyan Lyu, Wei Cui, Yongjian Li*. Strategic Technology Commercialization in the Supply Chain under Network Effects. International Journal of Production Economics (2020)

主持科研项目：国家自然科学基金（2022-2024），双边平台质量治理策略

*联系方式

北京市海淀区中关村南大街5号12BET，100081

邮箱: lgy@bit.edu.cn