【Mingli Lecture Hall, 2020 Issue 34】

On November 24th, [Mingli Lecture Hall, No. 34, 2020] Fortunately, Mr. Zhang Han, Professor of Information Technology Management at the Georgia Institute of Technology Business School, will bring you the title "Beyond Summary Rating Statistics: The Swaying Effect of Individual Reviews In Online Word-of-Mouth" academic report. The host of the report is Ms. Jia Lin, associate professor of the Department of Management Science and Engineering, School of Management and Economics.

Teacher Zhang Han first kindly shared and exchanged his life with teachers and classmates, and the atmosphere of the report instantly became enthusiastic. In the report, Mr. Zhang Han first introduced the background knowledge of online word-of-mouth and the specific scenarios of the research problem. After that, Mr. Zhang Han explained the specific content and design basis of the three experimental designs in a simple and simple way. The three experiments respectively tested the influence of consumer personal reviews and their dispersion and text content on consumer decision-making. In the process of introducing the experimental design, Mr. Zhang also gave a detailed introduction to the work of their team and how various problems were solved, so that everyone could better understand the development process of the research work.

After the report, Zhang Han and the participating teachers and students had a lively discussion and exchanges on the experimental design process and experimental research. The report received a enthusiastic response and received unanimous praise from the teachers and students.