Associate Professor Shang Ziqi of Hainan University was invited to give an academic report

On the morning of November 16, 2022, [Mingli Lecture Hall No. 56], I had the honor to invite Associate Professor Shang Ziqi of Hainan University to bring an academic report entitled "Software Application and Data Analysis of Implicit Association Test". The report was hosted by Mr. Bi Sheng, Department of Marketing, School of Management and Economics, Beijing University of Technology. This report was conducted online and attracted more than 20 teachers and students.

In the report, Mr. Shang Ziqi first introduced what the implicit association test is, and then introduced in detail how to measure implicit attitudes with relevant software and how to analyze data with R software. After the report, Mr. Shang Ziqi and the teachers and students attending the meeting had an in-depth exchange and discussion on the experimental manipulation and data analysis of IAT.Brief introduction of the reporter:

Shang Ziqi, Ph.D., associate professor of the School of Management of Hainan University, master's supervisor. Graduates from Renmin University of China Business School with master's degree and doctoral degree jointly trained by the University of Michigan Ross Business School; Mainly engaged in research on consumer psychology and behavior, including the impact of time factors on consumer psychology and behavior, charity marketing, sensory marketing, and green marketing. In recent years, he has presided over the Youth Program of the National Natural Science Foundation of China and the general program of the China Postdoctoral Science Foundation; At present, he has published many academic papers in Nankai Management Review, Management Review, Journal of Marketing Science and other journals, and won the Excellent Paper Award at the 2019 China Marketing Science Annual Conference (JMS).