Time: 10:00 am on Tuesday, April 25th

Location: Conference Room 418, Main Building

Introduction to report content:

Augmented Reality (AR) is emerging as the next-generation display with the ability to integrate computer-generated content and the real world in real time. Through the lens of attention theories, this study investigates the interplay between information provision channels (AR glasses vs. mobile phones) and information types (i.e., information dependency on physical context and information complexity) on worker performance. The field experiment conducted in the context of aircraft maintenance reveals that workers who follow instructions shown on AR (compared to mobile) achieve higher work attentiveness. Moreover, the effects of AR on work performance are moderated by information type. When the instructional information is more dependent on the physical context, AR is more effective in improving work performance. However, when the information becomesmore complex, the superiority of AR in enhancing work attentiveness and performance is weakened. This work contributes to IS and HCI literature by revealing the value of AR in industrial organizations and the boundary conditions for which AR affects worker performance.

Reported by:

Yi Cheng, Associate Professor, Department of Management science and Engineering, School of Economics and Management, Tsinghua University School of Economics and Management. Obtained bachelor's degree and doctor's degree in information system from National University of Singapore. The main research areas include e-commerce, human-computer interaction, online consumer behavior, and smart education. Many academic papers have been published in international and domestic high-level academic journals in the field of information system, such as Information Systems Research, Production and Operations Management, Journal of Management Information Systems, Management World, China Management science, etc. Led and participated in multiple National Natural Science Foundation projects, and was a recipient of the National Excellent Youth Science Foundation. He has won the Excellent Paper Award of China Management science Annual Conference, the Excellent Paper Award of China Management Science Annual Conference, the Excellent Achievement Award of China Information Economics, and the Best Paper Award of the International Association of Information Systems Human Computer Interaction Seminar for many times. Currently serving as the deputy editor in chief of the international journals MIS Quarterly, Electronic Commerce Research, and Electronic Commerce Research and Applications in the field of information systems.

(Undertaken by: Department of Management Engineering, Research and Academic Center)