Title: A Typology of Obsessive Technology Use: The Case of Obsessive Online Social Gaming

Speaker: Professor Christy M.K.Cheung, Hong Kong Baptist University

Time: 2021.1.4 (Monday) 2:00-4:00 PM

Location: Tencent Conference 843 432 333

Abstract:

Obsessive online social gaming has become a worldwide societal challenge that deserves more scholarly investigation. However, this issue has not received much attention in the information systems (IS) research community. Guided by dual-system theory, we theoretically derive a typology of obsessive technology use and contextually adapt it to conceptualize obsessive online social gaming. We also build upon identity theory to develop a dual-identity perspective (i.e., IT identity and social

identity) of obsessive online social gaming. We test our research model using a longitudinal survey of 627 online social game users. Our results demonstrate that the typology of obsessive technology use comprises four interrelated types: impulsive use, compulsive use, excessive use, and addictive use. IT identity positively affects the four obsessive online social gaming archetypes and fully mediates the effect of social identity on obsessive online social gaming. Our study contributes to the IS literature by proposing a typology of obsessive technology use, incorporating identity theory to provide a contextualized explanation of obsessive online social gaming and offering implications for addressing the societal challenge.

Speaker profile:

Christy M.K.Cheung is a Professor in the Department of Finance and Decision Sciences of Hong Kong Baptist University.She is the awardee of RGC Senior Research Fellow scheme with the funding to advance research into the role of technology in online collective deviant behavior.She earned a Ph.D.in Information Systems from the College of Business at City University of Hong Kong.Her research interests include Technology Use and Well-Being, Social Media, Data Analytics and IS Security.She has published more than 200 refereed articles in international journals and conference proceedings, including MIS Quarterly, Information Systems Research, Journal of Management Information Systems and Journal of the Association for Information Systems.She serves as the Editor-in-Chief at Internet Research.

(Organized by: Department of Management Engineering, Scientific Research and Academic Exchange Center)