March 26, 2013 at noon, Associate Professor Ni Yuefeng gave a presentation entitled "How to better understand the relationship between Chinese culture and business running” over an academic lunch held in the main building room 418. Professor Ni, in an inclusive and eclectic way, discussed the evolution of the Chinese culture, its formation, basic structures, typical characteristics and comparison with representative cultures of the rest of the world (Europe, America and Japan).

In the second half of the luncheon, Professor Ni answered a number of questions from the participants. This academic Lunch inspired many of the participants and won high praise by all.