October 26, on the morning, Professor Michael K. Hui, Vice-Chancellor of the Chinese University of Hong Kong was invited to give an academic report entitled "Behavior Research of Marketing” at the main building Room 317. Prof. Ni Yuefeng, director of the Department of Marketing, presided over the report. Part of SME teachers and graduate students attended the meeting.

Professor, Michael K. Hui, in layman's language, described the types of marketing research, marketing research theory, research structures, research methods, and the theoretical contributions of good research.