May 16, 2012, in the evening, invited by the School of Management and Economics, Dr. Ma Wanming, CCTV senior editor and director of the CCTV network, gave a report entitled " Commercial operation of new media and the development trend of the contemporary advertising" in Room 241 of the main building.

　　Dr. Ma Wanming shared the results of his latest research. This report covered the commercial operations of new media, especially online media, features of Chinese contemporary media economic development, and the inherent relationship between the ratings and advertising effectiveness.