April 17, 2012, Chen YuDan, Sina microblogging editor, was invited to give a speech "microblogging outside the ivory tower" at lecture hall 102.

　　Editor Chen YuDan brought a wonderful whole new introduction to microblogging application including opening an account, the use and management of microblogging, microblogging marketing techniques and methods, and microblogging news features. During the speech, participating teachers had active interaction with Editor Chen YuDan, discussed and shared various tips and methods of microblogging.