On February 19,2023, the 13th "Zhengda Cup" National College Student Market Survey and Analysis Competition Beijing Institute of Technology competition successfully came to a conclusion. The competition was officially launched in October 2022. After more than 4 months of preliminary publicity and careful preparation, 129 students actively participated in the competition. With the help of the instructor, each team carefully selected the topic, actively carried out online and offline research, and wrote market analysis reports. After layers of selection, a total of 71 students and 16 teams entered the final competition.
During the competition, each team reported from the aspects of survey background, survey design, data processing, empirical analysis, and conclusions and suggestions. The topics not only focus on social problems such as college students' public cognition, healthy life thinking, also focus on the catering industry such as pre made dish consumption prospects, liquor market, female low-alcohol wine market, live streaming ecommerce, running shoes and unmanned car industry.
After the evaluation, the 13th "Zhengda Cup" National College Student Market Survey and Analysis Competition · Beijing Institute of Technology selected 1 first prize, 2 second prizes and 3 third prizes in the undergraduate group, 1 first prize, 2 second prizes and 3 third prizes in the graduate group. The list of winners is as follows:
group |
prize |
captain |
Topic selection |
Undergraduate group |
First prize |
Chen flying |
Foresee the future, or do the same —— Beijing pre-made dishes consumers' consumption preference and purchase intention survey |
Second prize |
Zhai Jianqiao |
Investigation on the influencing factors of consumers' purchase intention in the live streaming e-commerce |
|
Second prize |
Duan Yaxuan |
Investigation on the possibility of unmanned driving replacing human driving and consumers' willingness and behavior |
|
Third prize |
Yu-yao huang |
Xiamen city running shoes consumption preference and consumption satisfaction survey |
|
Third prize |
Wang Jinen |
"Pre-made dishes", want to say love you is not easy —— Xi 'an citizens cognition and consumption intention insight |
|
Third prize |
Yao can |
Precise intake, healthy life —— Research on the consumer demand and market opportunities of lutein eggs |
|
Graduate group |
First prize |
Yue Yuanyuan |
Drink freely, drink without "drunk" —— "she economy" Beijing female low-alcohol wine purchase status and demand research |
Second prize |
Hu Wei |
“Fresh goods-new retail " ---- fresh goods consumption habits and operation strategy analysis |
|
Second prize |
Yao Lingfeng |
"Inheriting the quintessence of Chinese culture, quality life" —— Investigation and analysis of the purchasing preference of liquor consumers in Beijing |
|
Third prize |
Chen Kai |
Community fresh supermarket opportunity research |
|
Third prize |
Chen Meijun |
Market research of pre-made dishes |
|
Third prize |
Xing Zhaohui |
"unmanned driving drives into thousands of homes" -based on a survey in Beijing residents |
