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Selected Publications
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Publications during the last five years:
NI Yuefeng and ZHANG Rongliang (2011), Research into the Issue of Customer Complaining and Possible Solutions of SHOD Retailing Company: Case study approach, in the Proceeding of the 2011 Conference of the China Hi-education Marketing Research Society, held by the China Central University of Finance and Economics, July, Beijing;
LIU Lijun and NI Yuefeng (2011), Tracking of the Development of Entrepreneurship (Translated, 2nd ed. by DORF Richard and BYERS Thomas), Renmin University of China Press, Spring, Beijing;
NI, Yuefeng (2010), MBA: Seed-soaking Type of Education for Management Decision-making— Review of The Case Study Handbook-How to Read, Discuss and Write Persuasively about Cases by ELLET William, Journal of Management Case Studies , Dalian, Liaoning Province, China, No.1;
NI Yuefeng (2010), Sport Marketing and Its Speeding up China’s Brands for Their Internationalization, Journal of Advertising Panorama, No. 7 of 289 Issues, Beijing;
NI Yuefeng and LI Zhenhai (2010), An Investigation of Marketing Channel Problems in the China’s Welfare Lottery System, in the Proceedings of the 2010 Conference of the China Hi-education Marketing Research Society, held by Hehai University, July, Nanjing, Jiangsu Province, China;
HU Xiaoyan and NI Yuefeng (2009), An Application Study of Evaluative Model in Enterprise Social Responsibility and Performance in the Gas Cooking Alliance Industry in China, Journal of Cooperative Economics and Technology, No. 16, Beijing;
NI Yuefeng and DONG Ping (2009), A Comparison of Entrepreneurships between Anglo-Saxon and Han Cultures with Family Business Cases in Yangtze Delta and North China, in WANG, Yong and PEI, Rong (ed), the Proceeding of International Conference on Opportunities and Challenges of Family Business Development, held by the International Union for Family Business Studies and Beijing Institute of Technology’s Zhuhai School, January, Zhuhai, Guangdong Province, China;
Ni Yuefeng and YE Wei (2009), Advertising Ethics Study into the Printing Media in Beijing, in the Proceeding of International Conference on Constructing Social Integrity, held by University of International Economics and Trade, November, Beijing;
NI Yuefeng and Yang Nannan（2009），An Research into the Suppliers Relationship Management in the Channel Operation of Carrefour, Journal of Management Case Studies , Dalian, Liaoning Province, China, June.;
LI Wei and NI Yuefeng (2009), DEA Analysis of the Listed Chinese Private Companies in the Stock Market in 2008, Journal of Technological Economics and Management Research , Spring Issue, Taiyuan, Shanxi Province, China, No.2;
NI Yuefeng (2009), A Research into An International Comparison of Entrepreneurships between Anglo-Saxon and Han Culture, International Forum on Sustainable Family Business Development, held by Beijing Institute of Technology January, Beijing;
NI Yuefeng and FU Hao (2008), Repositioning of Brand in International Marketing: A Case of Dodge in China, in the proceeding of International Marketing Forum, jointly held by Renmin University of China and Monash University of Australia, Beijing, November;
LI Wei and NI Yuefeng (2008), Characteristics of Family Business and Their Impacts on Taking Corporate Social Responsibility, in the proceeding of International Conference on Growth of Family Business, held by Zhejiang University, October, Hangzhou, Zhejiang Province, China;
NI Yuefeng (2008), From Pro-consumer Positioning to Consumer-Operator for Direct selling Channel Development, Journal of Direct Selling Today , No.5;
NI Yuefeng（2008），Roles of Founders of Hi-tech Enterprise and Its Development: The Case of Yadu Company, in the Proceedings of the Technological Innovation Forum, held by Nankai University, October ,Tianjin, China；
NI Yuefeng and MENG Xiaowei (2008), Tourist Destination Marketing in Beijing in 2008, in the Proceeding of the First Cross Taiwan Strait Conference on Tourist Development, held by the 2nd Beijing Foreign Language University, October, Beijing;
NI Yuefeng（2008），On the Matching of Methodology to Research Questions in Marketing, 2008 Annual Conference of Chinese Association for Marketing Research in Universities, August, Shanxi University of Finance and Economics, Taiyuan, Shanxi Province, China;
NI Yuefeng (2007), A Study on the Applications of Bilingual Teaching of Various Courses on Business Administration among Different University Students, Journal of Peking University (the Version of Philosophy and Social Sciences) , No.6, Beijing.
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