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Name
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Yuehui Wang
Associate Professor
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Department
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Marketing
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Phone No.
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68948025
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Email
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Address
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School of Management & Economics, Beijing Institute of Technology, 5 South Zhongguancun Street, Haidian District Beijing
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Zip Code
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100081
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Introduction
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Yuehui Wang is an Associate Professor in School of Management and Economics, Beijing Institute of Technology, where she became a fellow member of faculty in 1992. She has once been a visiting scholar to J.F. Oberlin University from 2002 to 2003. She was a lecturer in Harbin Institute of Technology from 1983 to 1992. She got both her B.S. and M.A degree from Harbin Institute of Technology. She is now working on her Ph.D in Business Administration. She teaches courses like Marketing Management, Brand Management, Modern Advertisement for MBA, graduate, undergraduate, dual-degree students. She has been a mentor for over one hundred graduates and undergraduates. She is always sticking to her principle: reaching valuable research achievement in her field, loving her job, teaching and training, make a contribution to cultivation of managerial talents.
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Experiences
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From 1983 to 1992，a teacher in Harbin Institute of Technology；From 2002 to 2003，Visiting Scholar of International Department, JF Oberlin University;
From 1992 till now , a teacher in Beijing Institute of Technology
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Research Interests
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Wang’s area of interest centers on Marketing Strategies and management, Brand operation and management, Marketing organization and Team management, Engineering project marketing management, Marketing management of Tourism companies, Comparison on Sino-Japan marketing and circulation
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Selected Publications
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She has published or has forthcoming articles in Strategic Organization, Organization, Research in Organizational Behavior and The Academy of Management Annals, as well as in handbooks of organizational behavior and strategy.
She has authored more than two dozen case studies about large urban districts and entrepreneurial education ventures, and is the co-author of the Harvard Business Review article, “How to Manage Urban Districts.” Stacey is also a co-editor of the book Managing School Districts for High Performance: Cases in Public Education Leadership, Harvard Education Press, November 2007. She has authored books like Marketing Strategies of Japanese Companies, Modern Japanese Circulation Industry, Japanese Companies’ Strategies in Chinese Market. Wang is also a co-author of the book Marketing Management， Marketing Management Case Studies. She edits a series of books about International Companies’ Strategies in Chinese Market
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Research Projects
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She has taken active part in many scientific research projects supported by government institution such as National Nature Science Fund, the ministry of science and technology of China, China North Industries Group Corporation. Also she has hosted planning and design of development strategy, marketing research, company image strategy, marketing management for many enterprises, which contributed to her rich experience in enterprise consulting.
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Prizes and Honors
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Science and Technology Progress Award of Beijing Institute of Technology; Excellent Teaching Achievement Award; Award for Backbone Outstanding Young Teachers; Advanced Individual |
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Memberships
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Member of Commercial economy application and management in Chinese Society of Commercial Economy;
Senior member of Chinese association of marketing; Senior member of Marketing commission of Chinese association of management; Member of Chinese higher education association of marketing |
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Remark
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Her once taught the subjects of Enterprise Management, Business Administration, Tourism Management, and Project Management. He encourages his students to observe carefully, listen more, think positively and take the initiative to do things. In addition, he teaches his students to be self-reliance, self-love and self-esteem.
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