Topic: Optimization of Duopoly Market Allocation Mechanism, and Practice and Application in B2C and B2B

　　Speaker: Professor Li Jianbin

　　Time: 4 pm, December 20, 2018

　　Location: Main Building 317

　　Speaker Profile: Li Jianbin, male, born in March 1980; School of Management, Huazhong University of Science and Technology, visiting scholar at Wharton School of Business, University of Pennsylvania. Moderator of the National Natural Scientists Fund Key Project, Senior Supply Chain Strategy Consultant (NAS: QIQ: YI), NASDAQ listed company, and host of Guangzhou Zhuozhi Cross-border E-Commerce Supply Chain Optimization Project (RMB 5 million). In 2013, he was selected into the New Century Excellent Talents Program of the Ministry of Education. His main research areas are logistics and supply chain management, e-commerce supply chain optimization and pharmaceutical supply chain management. He has published more than 50 articles in SCI/SSCI journals Productions and Operations Management, Decision Sciences, Naval Research Logistics, EJOR, IJPE, IJPR and other authoritative journals such as Journal of Management Science, Chinese Management Science, Systems Engineering Theory and Practice. He won the second place in the Management Science Practice Award of the Chinese Scholars; the first prize of the Excellent Papers of the China Society of Logistics and the Young Talent Award.

　　Introduction:

　　In the past, when the literature used the distribution mechanism to manage the competition of the downstream supply chain, it was considered that the exaggerated ordering mechanism of the suppliers gained more profits than by using the truth-telling mechanism, while the conclusion of the double-layer competition situation at the supply level and the market level was opposite. And a fixed allocation factor mechanism is designed, which covers other mechanisms from the perspective of suppliers and supply chains. Further considering the optimization of the distribution mechanism based on capacity constraints and multi-dimensional competition in the independent market (Berchuande competition), suppliers do not have to adopt that kind of distribution mechanism. Then take the No. 1 shop, Zall Holding Group and Zhuozhi cross-border e-commerce enterprise as an example to analyze the distribution mechanism and WMS system practice and application.