On the morning of June 5, 2015, Professor Niu YongGe, Sichuan University Business School Marketing and Electronic Commerce Department, was invited to visit Beijing Institute of technology School of Management and Economics, and gave a report entitled "market entry barriers in China" at room 429 in the main building. Prof. Niu introduce his academic achievements and academic experience, and guided students to better paper writing.
Speaker Profile:
Dr. Niu YongGe, postdoctoral fellow in Department of Tsinghua University School of economics and management, current Sichuan University Business School professor of Marketing and e-commerce. He focuses on the academic research in the fields of marketing strategy, brand management, advertising management, market entry and etc..