May 29, 2012, the School of Management and Economics hosted an academic luncheon. Associate professor Ma Baolong of the Department of Marketing gave a report "Brand equity index construction based on customer perception and analysis of industry competition structure – An application to the family car industry". Ni Yuefeng, Head of the Marketing Department hosted the academic luncheon. More than 20 SME teachers, postdoctoral fellows and graduate students participated in the luncheon.